RESUME
about me
I am an experienced social media and marketing manager seeking to help
companies grow through tactical and targeted marketing strategies. I achieve
this through organic and paid ads, corporate blogging, physical marketing
content and developing sustainable marketing plans to implement and
expand upon each quarter.
WORK EXPERIENCE
CROFT & Associates
MARKETING & COMMUNICATIONS COORDINATOR
Croft & Associates | December 2018 - Current
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Manage social media accounts
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Create social media graphics for daily postings
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Increase social media engagement by over 200%
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Create response for proposal/qualifications marketing collateral
The Ames Companies
SOCIAL MEDIA & DOTCOM SPECIALIST
The Ames Companies | July 2017 - July 2018
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Developed a social media strategy to increase awareness of the company.
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Spearheaded email marketing campaigns for company products.
SOCIAL MEDIA & DOTCOM SPECIALIST
The Ames Companies | July 2017 - July 2018
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Developed a social media strategy to increase awareness of the company.
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Spearheaded email marketing campaigns for company products.
Education
Education
University of Kansas
University of Kansas
MASTERS OF JOURNALISM, MAJOR IN COMMUNICATION
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Concentration: Digital Content Strategy and Business
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Time frame: 2016 - 2017
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GPA: 3.7
University of Virginia
BACHELORS OF ARTS, MAJOR IN MEDIA STUDIES
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Major: Media Studies
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Time frame: 2013 - 2016
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GPA: 3.2
Relevant Experience
CNN
BROADCAST INTERN
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Learned various anchors' process of delivering news for a live network.
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Helped confirm news data and statistics prior to each show.
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Did run-throughs in front of the camera before and after shows.
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Learned the proper way to compile and prepare for multiple show blocks.
Nike
GLOBAL COMMUNICATIONS INTERN
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Posted two stories on Nike News.
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Worked alongside global communications managers, senior managers, and across functions for the KD9 and Magista 2 boot launches.
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Compiled all user-generated content present in the second Nike Flyease video, as well as gathered contact information from the creators of the UGC for our legal team.
ESPN
PRODUCTION INTERN
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Pulled, edited and packaged video visual content.
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Pitched ideas for the show and put together research packets for host and panelists.
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Produced online content such as “Behind the Horn” and the “Weekend Review”.
Skills
SEO and Google Analytics • Social media strategy • Marketing • Web content development • Copywriting • Corporate blogging • Project management • Layout design •Photo editing • Vido editing • Market research • Adobe Creative Suite • Brand development