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RESUME

about me

sydney.umeri@gmail.com

Accomplished, creative, and data-driven Marketing Manager and Social Producer with 6+ years of experience leading teams through product optimization, content creation, consumer listening, and high-level marketing campaigns. Highly energetic and success-driven with a track record of surpassing KPI targets, successfully managing cross-functional teams, and leading the creative process of original content development. Thrive in fast-paced environments, have a natural flair for numbers and synthesizing data, and experience optimizing through A/B testing for the best return.
 

Women's sports are my passion, and as a former Division I women's basketball player, much of my past journalism work (articles and programmed social content) has been on that topic.

WORK EXPERIENCE

CBS Sports

SENIOR SOCIAL MEDIA PRODUCER

October 2021 - Current

 

  • Devise and execute unique, creative ideas for new content and campaigns.

  • Lead team of designers to create original visual content and storytelling from start to finish.

  • Plan and execute go-to-market plans/strategies to launch multiple social handles and initiatives.

  • Strategized direction and tone of content tailored to target audience.

  • Grew social handles by 343% in eight months by balancing breaking news with evergreen content.

SB Nation

SOCIAL PROGRAMMING FELLOW

October 2020 - Current

 

  • Worked with lead designer creating templates to be used on different community platforms.

  • Collaborated with talent and content creators collecting data to improve business initiatives.

  • Managed various media platforms to grow social engagement through original video content.

  • Analyzed media trends and data through A/B testing to optimize digital reach and CTR conversions.

CROFT & Associates

SENIOR MARKETING & COMMUNICATIONS COORDINATOR

December 2018 - October 2020

 

  • Lead original graphic and content creation for all marketing initiatives (i.e. social, email, etc.)

  • Grew social engagement over 200% and digital reach by 45% by content calendars.

  • Implemented strategic communication plans to maximize publicity using traditional & digital marketing.

  • Wrote company SOWs for internal team projects by showcasing department skill sets in RFP submissions.

  • Scheduled weekly stand-ups with internal team and stakeholders to maintain project timelines.

  • Directed social accounts with a focus on B2B content to market the company's A&E product value.

The Ames Companies

SOCIAL MEDIA & DOTCOM SPECIALIST

July 2017 - July 2018

 

  • Conducted social listening initiative to improve customer satisfaction through faster response times.

  • Worked alongside the CMO to plan and execute campaign strategies that drove online engagement.

  • Administered e-commerce GTM strategies to optimize SEO and hire third-party vendors.

  • Increased brand reach by 36% and engagement by 24% by leading a $100,000 campaign with A/B testing.

  • Spearheaded the efficiency of company marketing funnel, evaluating data at each stage for best results.

  • Exceeded predetermined KPIs through A/B testing and data analysis to drive informed marketing ad spend.

Education

Google Certificate

FOUNDATIONS OF PROJECT MANAGEMENT

  • Credential ID: 3AK8AB6WNF45

University of Kansas

MASTERS OF JOURNALISM, MAJOR IN COMMUNICATION

  • Concentration: Digital Content Strategy and Business​

University of Virginia

BACHELORS OF ARTS, MAJOR IN MEDIA STUDIES

  • Major: Media Studies​

Relevant Experience

CNN

BROADCAST INTERN

  • Learned various anchors' process of delivering news for a live network.

  • Helped confirm news data and statistics prior to each show.

  • Did run-throughs in front of the camera before and after shows.

  • Learned the proper way to compile and prepare for multiple show blocks.

Nike

GLOBAL COMMUNICATIONS INTERN

  • Posted two stories on Nike News.

  • Worked alongside global communications managers, senior managers, and across functions for the KD9 and Magista 2 boot launches.

  • Compiled all user-generated content present in the second Nike Flyease video, as well as gathered contact information from the creators of the UGC for our legal team.

ESPN

PRODUCTION INTERN

  • Pulled, edited and packaged video visual content.

  • Pitched ideas for the show and put together research packets for host and panelists.

  • Produced online content such as “Behind the Horn” and the “Weekend Review”.

Skills

SEO and Google Analytics • Social media strategy • Marketing • Web content development • Copywriting • Corporate blogging • Project management • Layout design •Photo editing • Vido editing • Market research • Adobe Creative Suite • Brand development • SQL

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