RESUME
about me
I am an experienced sports journalist and social media producer who can manage and grow social accounts by increasing engagement and finding the balance between posting sensational highlights and the tactful release of breaking and long-form news.
In particular, women's sports is my passion, and as a former Division I women's basketball player, much of my past work (articles and programmed social content) have been on that topic.
WORK EXPERIENCE
SB Nation
SOCIAL PROGRAMMING FELLOW
SB Nation | October 2020 - Current
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Manage social media accounts through content creation and posting.
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Write original blog content and social media teases/captions.
CROFT & Associates
SENIOR MARKETING & COMMUNICATIONS COORDINATOR
CROFT & Associates | December 2018 - October 2020
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Managed social media accounts
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Created social media graphics for daily postings
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Increased social media engagement by over 200%
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Created response for proposal/qualifications marketing collateral
The Ames Companies
SOCIAL MEDIA & DOTCOM SPECIALIST
The Ames Companies | July 2017 - July 2018
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Developed a social media strategy to increase awareness of the company.
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Championed email marketing campaigns for company products.
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Analyzed Google Analytics data to improve upon and meet pre-determinedKPIs.
Education
University of Kansas
MASTERS OF JOURNALISM, MAJOR IN COMMUNICATION
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Concentration: Digital Content Strategy and Business
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Time frame: 2016 - 2017
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GPA: 3.7
University of Virginia
BACHELORS OF ARTS, MAJOR IN MEDIA STUDIES
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Major: Media Studies
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Time frame: 2013 - 2016
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GPA: 3.2
Relevant Experience
CNN
BROADCAST INTERN
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Learned various anchors' process of delivering news for a live network.
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Helped confirm news data and statistics prior to each show.
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Did run-throughs in front of the camera before and after shows.
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Learned the proper way to compile and prepare for multiple show blocks.
Nike
GLOBAL COMMUNICATIONS INTERN
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Posted two stories on Nike News.
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Worked alongside global communications managers, senior managers, and across functions for the KD9 and Magista 2 boot launches.
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Compiled all user-generated content present in the second Nike Flyease video, as well as gathered contact information from the creators of the UGC for our legal team.
ESPN
PRODUCTION INTERN
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Pulled, edited and packaged video visual content.
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Pitched ideas for the show and put together research packets for host and panelists.
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Produced online content such as “Behind the Horn” and the “Weekend Review”.
Skills
SEO and Google Analytics • Social media strategy • Marketing • Web content development • Copywriting • Corporate blogging • Project management • Layout design •Photo editing • Vido editing • Market research • Adobe Creative Suite • Brand development