sydney.umeri@gmail.com

Accomplished, creative, and data-driven Marketing Manager and Social Producer with 6+ years of experience leading teams through product optimization, content creation, consumer listening, and high-level marketing campaigns. Highly energetic and success-driven with a track record of surpassing KPI targets, successfully managing cross-functional teams, and leading the creative process of original content development. Thrive in fast-paced environments, have a natural flair for numbers and synthesizing data, and experience optimizing through A/B testing for the best return.
 

Women's sports are my passion, and as a former Division I women's basketball player, much of my past journalism work (articles and programmed social content) has been on that topic.

CBS Sports

SENIOR SOCIAL MEDIA PRODUCER

October 2021 - Current

• Devise and execute unique, creative ideas for new content and campaigns.

• Lead team of designers to create original visual content and storytelling from start to finish.

• Plan and execute go-to-market plans/strategies to launch multiple social handles and initiatives.

• Strategized direction and tone of content tailored to target audience.

• Grew social handles by 343% in eight months by balancing breaking news with evergreen content.

SOCIAL PROGRAMMING FELLOW

October 2020 - Current

• Worked with lead designer creating templates to be used on different community platforms.

• Collaborated with talent and content creators collecting data to improve business initiatives.

• Managed various media platforms to grow social engagement through original video content.

• Analyzed media trends and data through A/B testing to optimize digital reach and CTR conversions.

SENIOR MARKETING & COMMUNICATIONS COORDINATOR

December 2018 - October 2020

• Lead original graphic and content creation for all marketing initiatives (i.e. social, email, etc.)

• Grew social engagement over 200% and digital reach by 45% by content calendars.

• Implemented strategic communication plans to maximize publicity using traditional & digital marketing.

• Wrote company SOWs for internal team projects by showcasing department skill sets in RFP submissions.

• Scheduled weekly stand-ups with internal team and stakeholders to maintain project timelines.

• Directed social accounts with a focus on B2B content to market the company's A&E product value.

SOCIAL MEDIA & DOTCOM SPECIALIST

July 2017 - July 2018

• Conducted social listening initiative to improve customer satisfaction through faster response times.

• Worked alongside the CMO to plan and execute campaign strategies that drove online engagement.

• Administered e-commerce GTM strategies to optimize SEO and hire third-party vendors.

• Increased brand reach by 36% and engagement by 24% by leading a $100,000 campaign with A/B testing.

• Spearheaded the efficiency of company marketing funnel, evaluating data at each stage for best results.

• Exceeded predetermined KPIs through A/B testing and data analysis to drive informed marketing ad spend.

Google Certificate

FOUNDATIONS OF PROJECT MANAGEMENT

• Credential ID: 3AK8AB6WNF45

MASTERS OF JOURNALISM, MAJOR IN COMMUNICATION

• Concentration: Digital Content Strategy and Business​

BACHELORS OF ARTS, MAJOR IN MEDIA STUDIES

• Major: Media Studies​

SEO and Google Analytics • Social media strategy • Marketing • Web content development • Copywriting • Corporate blogging • Project management • Layout design •Photo editing • Vido editing • Market research • Adobe Creative Suite • Brand development • SQL