Resume

about me

I am an experienced social media and marketing manager seeking to help

companies grow through tactical and targeted marketing strategies. I achieve

this through organic and paid ads, corporate blogging, physical marketing

content and developing sustainable marketing plans to implement and

expand upon each quarter.

WORK EXPERIENCE

CROFT & Associates

SENIOR MARKETING & COMMUNICATIONS COORDINATOR

CROFT & Associates | December 2018 - Current

Manage social media accounts
Create social media graphics for daily postings
Increase social media engagement by over 200%
Create response for proposal/qualifications marketing collateral

The Ames Companies

SOCIAL MEDIA & DOTCOM SPECIALIST

The Ames Companies | July 2017 - July 2018

Developed a social media strategy to increase awareness of the company.
Spearheaded email marketing campaigns for company products.

SOCIAL MEDIA & DOTCOM SPECIALIST

The Ames Companies | July 2017 - July 2018

Developed a social media strategy to increase awareness of the company.
Spearheaded email marketing campaigns for company products.

Education

University of Kansas

MASTERS OF JOURNALISM, MAJOR IN COMMUNICATION

Concentration: Digital Content Strategy and Business
Time frame: 2016 - 2017
GPA: 3.7

University of Virginia

BACHELORS OF ARTS, MAJOR IN MEDIA STUDIES

Major: Media Studies
Time frame: 2013 - 2016
GPA: 3.2

Relevant Experience

CNN

BROADCAST INTERN

Learned various anchors' process of delivering news for a live network.
Helped confirm news data and statistics prior to each show.
Did run-throughs in front of the camera before and after shows.
Learned the proper way to compile and prepare for multiple show blocks.

Nike

GLOBAL COMMUNICATIONS INTERN

Posted two stories on Nike News.
Worked alongside global communications managers, senior managers, and across functions for the KD9 and Magista 2 boot launches.
Compiled all user-generated content present in the second Nike Flyease video, as well as gathered contact information from the creators of the UGC for our legal team.

ESPN

PRODUCTION INTERN

Pulled, edited and packaged video visual content.
Pitched ideas for the show and put together research packets for host and panelists.
Produced online content such as “Behind the Horn” and the “Weekend Review”.

Skills

SEO and Google Analytics • Social media strategy • Marketing • Web content development • Copywriting • Corporate blogging • Project management • Layout design •Photo editing • Vido editing • Market research • Adobe Creative Suite • Brand development

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